Ad speed

Review the factors that may affect ad serving speed on your networkThe Ad Speed Home workspace provides a snapshot of your network's ad serving speed over the last 30 days. It can help you identify the factors contributing to fast or slow load time and help you find ways to improve latency across your network.To view your Ad Speed Home workspace: Sign in to Google Ad Manager. On the "Home workspace" menu, click and select Ad Speed.Video and mobile app ad serving aren't included on the Ad Speed Home workspace.Your Ad Speed Home workspace measures seconds of load time during the different stages of the creative life cycle. This data can help you learn about the factors contributing to the speed of ad experiences across your inventory.1. Page navigation to tag loaded2. Tag loaded to first ad request3. Creative load timeAd Speed overview metricsFor each metric in the Ad Speed overview card, your network is assigned a grade based on the time it took to load tags, receive ad requests, and render creatives. This grade is an average (weighted by traffic) across inventory types. It's calculated using benchmark comparisons between your network and the 80th percentile load times of a group of technical peer networks similar to your own.You can hover over the grades to find their specific values. The possible grades include: Poor (0% - 45%): Load time is slow when compared to benchmarks. Highly noticeable user-visible latency may occur. Fair (45% - 70%): Load time is slow when compared to benchmarks. User-visible latency may be noticeable to some users. Good (70% - 100%): Load time is fast when compared to benchmarks. Minimal user-visible latency.The following metrics are included in the Ad Speed overview card: Page navigation to tag loaded: The elapsed time from the moment the page began to load until the ad tagging library finished loading. You can directly influence this metric by loading tags earlier in the creative life cycle to reduce user-visible latency. Tag loaded to first ad request: The elapsed time from the moment the ad tagging library finished loading until the initial ad request was sent. You can directly influence this metric by making ad requests earlier in the creative life cycle to reduce user-visible latency. Creative load time: The elapsed time from the moment the ad creative began to load until it completed loading (as determined by the ad’s onLoad event). You

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